Formula 1 has signed Polish brand Belvedere as its first-ever official vodka partner ahead of the 2025 season.
The deal is part of LVMH’s broader 10-year partnership with F1 that kicked off at the start of 2025.
Belvedere joins other LVMH brands like Tag Heuer and Moët & Chandon that are already connected to the sport.
The premium vodka brand will make its presence felt throughout the F1 calendar in several ways.
Fans can look forward to Belvedere’s Official After Party, which debuts following the Australian Grand Prix. The company promises it will “redefine high-end entertainment nightlife and bring together the world’s most renowned DJs.”
Thirsty for more? The Polish vodka will also be served in various hospitality areas during race weekends, including the exclusive Paddock Club and F1 Garage.
F1 CEO Stefano Domenicali couldn’t hide his excitement about the new partnership.
“Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we’re so thrilled to welcome Belvedere as our first Official Vodka Partner,” he said. “Together we share the same dedication to quality and the pursuit of exclusive moments.”
Domenicali also highlighted the strengthening relationship with luxury goods conglomerate LVMH: “This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud.”
Francois-Xavier Desplancke, president and CEO of Belvedere, was equally enthusiastic about joining the F1 family.
“I am immensely proud of the partnership between Belvedere and Formula 1,” Desplancke stated. “Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.”
He added a touch of racing flair to his comments: “In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment.”
“Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
