F1 and Heineken just extended their partnership, with Max Verstappen delivering an incredible surprise to one lucky fan.
The energy drink giant and Formula 1 have agreed to a multi-year deal that builds on their relationship that started back in 2016.
“I am delighted that our partnership will bring even more excitement to spectators both at and away from the track for many years to come,” said F1 CEO Stefano Domenicali.
This isn’t just your average sponsorship renewal. The two brands are really focusing on making race weekends more special for fans.
They’re adding new features to the F1 Fan Zones at every race weekend and launching a “Heineken Star Fans” campaign to celebrate the most passionate followers of the sport.
The campaign will include online content, dedicated pages on F1.com, special awards, and exclusive competitions for fans.
But the real showstopper came when reigning world champion Max Verstappen handed out F1’s first-ever “season ticket.”
The lucky recipient? Brandon Burgess, who went viral on social media for his ambitious plan to attend all 24 races in 2025 on a £20,000 budget.
This isn’t just any ticket. It’s made from actual carbon fiber – the same material used in F1 cars.
And it’s not just for show. This special pass fully covers all expenses for every single Grand Prix of the season – something that would normally cost well over £100,000.
“In celebration of this contract renewal, we are excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season – truly a once-in-a-lifetime adventure,” said Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken.
Domenicali added: “In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.”
The partnership reflects how F1 is constantly looking for new ways to connect with its global fanbase, which has exploded in recent years.
“This new chapter of our partnership is about more than sponsorship – it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom,” explained van den Brink.
For Burgess, who’s now set to live every F1 fan’s dream, that mission has certainly been accomplished.
