Cadillac Gains Momentum with Strategic Alliance Before F1 Debut

Cadillac F1 clinches multi-million dollar Jim Beam sponsorship deal

Popular bourbon brand Jim Beam has signed on as the Official Spirits Partner of Cadillac F1 in a multi-million dollar, multi-year agreement ahead of the team’s 2026 debut.

While the exact financial details haven’t been revealed, the partnership will feature Jim Beam branding both on and off the race cars throughout their collaboration.

“We are excited to bring the soul of Kentucky to the global stage of Formula 1 with Cadillac, a brand that’s been part of the Beam family’s story through the ages,” said Rashidi Hodari, Managing Director of James B. Beam Distilling Co.

Cadillac F1 CEO Dan Towriss celebrated the partnership as a perfect match between American icons.

“This partnership brings together two icons of American heritage to create something truly special,” he said.

“Formula 1 is a global stage, and we want to take our fans on this journey with us every step of the way.”

Towriss emphasized that the team’s vision extends beyond just racing.

“We’re building a team that lives where sport, technology, and culture collide. With Jim Beam joining our family of partners, the momentum behind this project grows stronger every day as we gear up for our debut next year.”

## Cadillac racing toward F1 debut

The American team isn’t wasting any time in their preparations. In a recent conversation with Sky Sports F1, Towriss revealed they’ve made significant progress on multiple fronts.

The team has added 50 new employees in just the past two weeks.

Even more impressively, a 60% scale model of their 2026 car is already being tested in a wind tunnel in Cologne, Germany.

Towriss described their approach as “building the ship as we sail” – highlighting the team’s commitment to being fully ready for their first race at the 2026 Australian Grand Prix.

The rapid development suggests Cadillac is serious about making a strong impression when they join the F1 grid in less than two years.

Albert Ramirez
Albert Ramirez
Albert Ramirez is a senior writer at F1Highlights.com. With a passion for motorsports, Albert brings a unique perspective to the world of Formula One. With over five years of experience as a sports reporter, he has honed his skills in capturing the essence of the sport.

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